Product · Your companion

Ask Finowhy.

Fino is the part of Fingene you can talk to. Ask “why am I spending so much this month?” and it answers from your own spending and check-ins. Tell it “chai 20, auto 60” and it logs both. It never tells you what to buy, sell or hold.

At launch
The conversation

Ask something real.

Fino talks like a thoughtful friend who has read your history. It remembers what you have shared, notices what has changed, and asks the question behind the purchase rather than the one in front of it.

Try it. These are scripted examples, but they show how Fino responds, including the line it will not cross.

FinoIllustrative
FinoHi. What is on your mind with money today?
How it knows you

Grounded in your own story.

Fino is not a general chatbot with a finance costume. It is built around your profile.

Your Gene

So it speaks to your pattern

It knows how you tend to move around money, and what your other gear looks like under stress.

What you have shared

So it does not ask twice

Check-ins, entries and journal notes you allow it to see inform what it says. Each source has its own switch.

What it remembers

So there is continuity

Fino keeps a little context across conversations, so a conversation can pick up where the last one left off.

What it noticed

So it can point at patterns

It can refer to loops and triggers the app has seen, offered as observations rather than conclusions.

The guardrail

Rules around the conversation, not just inside it.

A friendly tone is not enough. Because Fino talks about money, every reply is checked before you see it.

  • A second check on every reply

    Before a message appears, a separate set of rules looks for three things: advice about what to do with money, claims about returns, and calls about specific investments.

  • Try again, then fall back

    If a draft fails, Fino tries once more. If that fails too, it sends a safe fallback that sticks to your feelings and your pattern.

  • Care first when it matters

    If you tell Fino you are struggling, it stops coaching, responds with care, and points you to Tele-MANAS (14416) and KIRAN (1800-599-0019), both free and open any time.

How Fino looks

It hatches, then grows.

Fino starts as an egg and hatches when you take the Scan. Each of the eight Genes has its own kind of Fino, so yours takes the shape and colour of your main Gene. Your second Gene shows as veins, your third as a soft glow.

It grows from check-ins and nothing else. Not from how much you earn, save or spend. It never shrinks, never sulks and never punishes a missed day.

Slide through the stages below. The drawing here is the Fingene mark standing in for Fino; in the app you see your own.

Illustrative

Egg

Clear lines, kept

What Fino will and will not do.

Fino will

Reflect and ask

  • Describe your pattern in everyday words
  • Ask the question behind a purchase
  • Notice what is going well, too
  • Point to helplines if you sound like you are struggling
Fino will not

Advise or judge

  • Recommend a stock, fund, loan or insurance product
  • Predict returns or market moves
  • Move money or make any transaction
  • Shame you or compare you with others
A note about the look.

The layered mark is a stylised picture of your own check-ins. It is not a scientific, psychological or medical reading of you. The name Fino and the stage names are working choices and may change before launch.

Questions

Asked often.

No. It does not recommend what to buy, sell or hold. It can help you notice how you tend to feel before big money decisions.

It keeps a little context to make conversation continuous, within the permissions you have set. You can withdraw them any time.

Free plans include a monthly allowance of conversation, and paid plans offer more. We will state the exact allowance on the plans page before launch.

No. Fino is not therapy or medical help. If you are struggling, it points you to Tele-MANAS (14416) and KIRAN (1800-599-0019).

It changes colour and shape with your Gene and your recent mood, and grows through five stages as you check in. It never shrinks.

Fingene

Find your Fingene.

Five minutes, no bank login. Prefer to skip it? Create an account and start tracking instead.

Web app opens 20 October 2026Android app plannedSee the plans